What’s Your Plan?

Where does lead generation fit into your business plan? With the continuous evolution of modern technology, the typical profile of a likely buyer has changed significantly over the last few years. Combine that with the essential fact that you are no longer exclusively dealing with one key generation of prospective buyers, your marketing efforts will without a doubt need to shift focus and align with the buyer’s profile, demands, and expectations.

One-size-fits-all marketing concepts are a thing of the past. Reaching your customers has rapidly become one of the business owners most important goals.

If you have any reasonable hope of your product or services being successful, you have to be prepared to compete fiercely with a number of other successful businesses. Your marketing plan is no longer going to be making it to #3 on your to-do list. In addition to a number of effective business strategies, lead generation has rapidly become the focal point for many small to medium businesses.

What is your strategy when it comes to lead generation and conversion?  While the basis of lead generation can establish the foundation of your marketing plan, personalizing your lead generation plan remains the first step to succeeding in a technologically forward-thinking, competitive market where the buyers demand attention.

What Is Lead Generation?

Let’s start by simplifying the lead generation concept.  Lead generation is the instigation of a consumer’s awareness of your product or services. This can emerge from a number of sources like advertising, marketing, and your business website. The goal is to convert those leads into sales, contracts or account.

How many people navigate your website in a week? I am not talking sales. I merely refer to the ones that were browsing and simply checking out your products or services. Now, can you imagine if you could convert just half those clicks into a cash value, even just a small percentage converted will most definitely be a significant change to your bottom line.

Did You Know?

Did you know your business website can function as a permanent lead generation tool? Think about it, research shows that the average Australian can spend up to 10 hours a day on internet connected devices.  46.8% of that population have made at least one online purchase in the last year.(1 & 2).

9.7 million people have adopted technology to purchase goods or services online in the last three months and considering 88% of online shoppers pre-research their purchases, it is easy to comprehend how your website has rapidly come to be one of your most effective marketing and lead generation tools. (3)

The Secret Is Out

With the recent increase in focus on SEO (Search Engine Optimization) and PPC (Pay Per Click) advertising, there is no doubt that more and more business owners are fast understanding the value of their websites. Research goes on to show that not only can search ads increase brand awareness by 80% but these shoppers are 50% more likely than an organic visitor to make a purchase.(4)

While SEO and PPC continue to be invaluable marketing resources, the question is, will it be enough? The recent shift in statistics shows that more and more successful business owners have efficiently implemented these tools into their existing marketing plans. This undoubtedly means that your competition is just as well equipped as you. The key question you should be asking is how can you stand out above the rest?

The Answer Is Customer Service

Traditionally, customer service used to be about helping customers, being friendly and efficiently handling any problems or issues. Good customer service is overall easy to achieve. Business owners made getting support a straightforward process. Traditionally this was through customer service desks, e-mails, contact forms or a dedicated customer service team.

With the evolution of technology, the definition of customer satisfaction is no longer as clearly defined. With technology also came not only a physical distance between sellers and their clients, but buyers have also had to compromise on the one-on-one customer sales experience,

Online shoppers enjoy the added benefit of the convenience to shop anywhere and at any time. They do not only save time but travel costs too. They are benefiting, right? However just how much are those benefits worth when they are expected to compromise on the value of one-on-one service.

How Can We Assist You?

Live Chat is swiftly becoming a must-have business tool. Combine the convenience and accessibility of text-based chat with the benefits of SEO and PPC and you have found a key source of lead generation. Live chat is about more than sellers staying in touch with buyers or being conveniently accessible. On top of that, it brings value to the customer/client relationship. Besides the fundamental benefits, it also makes the customer feel valued and important.

With the simple, quick installation of the live chat software and a prepaid plan, you will conform to the demands of 42% of consumers that want the convenience of having instant access to customer service and support. With live chat you can increase your sales by up to 50%.

Live Chat-A Cost Effective Lead Generation Tool

With live chat, you don’t merely enjoy the benefit of an efficient customer service tool but also get a free source of lead generation. Absolutely, you read correctly, a FREE lead generation tool! For a nominal pre-paid fee, you do not only provide instant, 24/7 customer support but also bridge the gap between your business and clientele. Buyers can have instant access to support and the sought after one-on-one customer service. With live chat software, you will rarely miss an opportunity. You only engage the customer who chooses to interact with your brand therefore also giving you invaluable information, leads, and details through real customer value connections.

Without major changes or expense, it goes without saying that live chat services are most definitely something to consider.


  1. https://www.smartcompany.com.au/technology/australians-spend-10-hours-a-day-on-internet-connected-devices-the-digital-trends-your-sme-needs-to-know/
  2. http://www.roymorgan.com/findings/7612-whos-shopping-online-nearly-9point5-million-australians-201806080733
  3. https://www.lightningbroadband.com.au/news/australia-internet-statistics-lbb2239/
  4. https://www.bluecorona.com/blog/pay-per-click-statistics
  5. https://www.inc.com/nicolas-cole/the-power-of-live-chat-5-surprising-statistics-that-show-how-consumers-want-thei.html